Taylor-made condiment to air this summer
Taylor’s own Ancira Salsa is spicing things up with an appearance on “Get Down to Business with Kevin Harrington” airing on Fox Business Network.
Helmed by Jesse “Trey” Ancira III, Ancira Salsa will premiere on TV sets across the country sometime this summer.
“Stay tuned for the watch party,” Ancira said.
Harrington was an original member of “Shark Tank,” a competition-style reality series where entrepreneurs pitched their products in return for investment capital, but Ancira didn’t sign up for Harrington’s newest TV show.
“It’s kind of a random story,” Ancira said. “One of the former producers of ‘Shark Tank’ reached out to me on LinkedIn and said the outreach team had been looking at Ancira Salsa, seeing what we were doing and liked what they saw.”
Nothing more came of the conversation until several weeks later when producer Brandon Adams reached out to notify Ancira the company had been chosen as a finalist on Harrington’s TV show.
“(Adams) said, ‘We really want you on the show. Our producers want your brand,' Ancira said. Next week, Ancira flies out to Fox’s production studio in Florida where he will take part in a two-day whirlwind event, beginning with Harrington’s famous “Mastermind Day.”
Mastermind Day is an invitation-only workshop where entrepreneurs receive personalized feedback on their companies’ business strategies by industry experts and professionals.
“Some people pay $5,000 to $7,000 to attend events like this,” Ancira said, but through his invitation, Ancira Salsa benefits from the financial knowledge and expertise for free.
The second day is a one-on-one interview with Harrington. Unlike the competitionstyle “Shark Tank,” Harrington’s conversation is an individual business chat about the product that will air on the show.
Follow Ancira Salsa online at ancirasalsa. com and on social media @ancirasalsa on Facebook, Instagram, TikTok, X and YouTube for updates.
Ancira Salsa is a family-owned business using recipes from Ancira’s grandparents, Jesse Sr. and Josie Ancira.
In the last year, the company has branched out from its Taylor roots, hitting the shelves in more than 150 H-E-B grocery stores across the state.
Last week, the Taylor Press reported on the salsa company's venture with Pedro “Chingo Bling” Herrera, a Texas comedian and musician who added an Ancira Salsa remix into his hit song “Chips N Salsa.”
Already on more than 150 H-E-B shelves, Taylor-made Ancira Salsa may find a new national market after its TV debut on “Get Down to Business with Kevin Harrington” on Fox Business Network. Photo by Emily Treadway
