MIXING IT UP
Jesse “Trey” Ancira III and Pedro “Chingo Bling” Herrera III have cooked up a social-media sensation built around a south-of-the-border sauce on fire with consumers.
In addition to both being the third in line in their direct-descendant legacies, Ancira and Herrera are business professionals with marketing backgrounds.
It was only natural the two eventually did business together, joining forces to promote Ancira Salsa, a line of condiments perfected by Ancira’s Taylor-based family.
The condiment is featured in a remix of one of Chingo Bling’s hit songs, “Chips N Salsa.”
The Ancira Salsa remix is featured on social-media outlets.
“I received a variety pack via mail about six months ago after connecting with Ancira on X and I had the mild, green, habanero and pineapple habanero salsas,” Herrera said. “Some accounts I follow on X were talking about Ancira Salsa and I had to see what the hype was about.”
Both Ancira and Herrera said they met via social-media channels. After a few conversations, Ancira approached Herrera about working together.
“I reached out to (Herrera) and he said to keep him in mind for potential collaborations or sponsorship opportunities,” Ancira said.
“It’s been really smooth working with Chingo. I’m impressed by his professionalism. He is a strategist about how he promotes himself and who he collaborates with.”
Herrera was happy to accept the offer to work with Ancira.
“When Trey and I spoke about a social-media collab, it was a natural idea to include a jingle as part of the collab,” Herrera said. “I actually had a song called ‘Chips N Salsa’ already, so this was like a remix spinoff of that where I cooked up custom lyrics and a fresh beat with one of my producers.”
Herrera said he and his family – wife and three daughters – have their favorite types of Ancira Salsa. “The pineapple habanero is a hit with my wife and I, but I go through the green a lot with chicken tacos, eggs and nachos,” he said. “My kids like the mild.”
Herrera, who has been in the entertainment industry for more than two decades, adopted the stage name, “Chingo Bling,” initially as a rapper. The Houston-based entertainer has added comedy to his performances.
“My comedy tour keeps me busy, but I stay consistent in the studio and releasing music and even mixing in a few music shows here and there,” Herrera said.
Ancira, a self-confessed fan of the Houston hip-hop scene, listens to Chingo Bling songs. In addition to “Chips N Salsa,” the rapper’s other hits include “Like This N Like That,” and the parody “Taco Shop,” a spin on 50 cent’s “Candy Shop.”
Herrera performed comedy routines in Georgetown and Bastrop last week. There’s a chance he could visit Taylor.
“Hopefully soon, but nothing final yet,” Herrera said.
According to Ancira, his brand of salsa is sold in about 200 stores in Texas, including more than 150 H-E-B grocery stores.
“We’re also in some United Supermarkets in West Texas and Brookshire Brothers in East Texas.
We’ve been in Central Market for close to four years,” Ancira said.
“The area we’re in the most is the Austin area. San Antonio is catching up. The immediate goal is to get in more stores across the region.”
And Herrera plans to help promote the Taylor product.
“We are releasing a few more videos on social-media outlets, but overall just telling people and helping spread awareness and word of mouth,” he said.
The song can be found on YouTube at https://www.youtube. com/watch?v=nGlZq9QWmD4 &list=RDnGlZq9QWmD4&sta rt_radio=1.
To learn more about Ancira Salsa, visit ancirasalsa.com.
